Is this what we're doing now?

Driving by a Wendy's today at lunch I noticed several professionally printed signs in their yard indicating there was some sort of fund-raising effort being undertaken inside.

In large bold letters the signs proclaimed "Help Support Kidney Disease".

Sure, there was smaller text on the signs indicating exactly how you could go about helping to "support kidney disease" while patronizing Wendy's. But by then, my literal, unforgiving mind was too focused on exactly why they were asking us to help support kidney disease instead of supporting the research and treatment of kidney disease.